Our Story

We’re a young family (Lauren, Gary, Izzy & Archie) based in Wicklow! Our story started in early 2019 when we were looking for ways to reduce the amount of plastic packaging our family was using. We realised that plastic packaging was literally everywhere and on everything. When we found out that the plastic packaging around your toilet roll & kitchen roll takes over 500 years to break down we knew we had to make a change. So we went online and bought Toilet roll & kitchen roll from the leading ‘Eco Friendly’ brand. Unfortunately when it arrived it was completely wrapped in plastic. It was such a bad experience. We felt we could do a better job….

 After Covid-19 disrupted our first launch, our second attempt was inevitably scuppered by Brexit. We finally hit third time lucky and launched EcoComfy Toilet Roll & EcoAbsorby Kitchen Roll in early Jan 2021! Soft, absorbent, kind to skin, sustainable & 100% Plastic Free! Every aspect of our products are eco-friendly….from the box right down to the packaging tape!

Since then it’s been a whirlwind of a journey. Thanks to your interest we’re now stocked Nationwide with Irish Independent retailers, we have also partnered up with Eden Projects who are a non-profit organisation who provide employment to the thousands of the world’s poorest villagers through planting trees and reforestation projects. For every box sold we plant 1 tree with Eden! So not only are you reducing your plastic waste you are rebuilding the ecosystem each time you buy!

We started in our home but it feels like our family has expanded! Seeing people just like us trying to cut back on plastic by switching to our products is the most amazing feeling in the world!

Thanks for joining us on our journey so far x